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Verified facts and assets for covering PurposeLab.

Use these descriptions, logos, product links, and screenshots when writing about PurposeLab Studio or one of its products.

Studio facts

PurposeLab Studio is an independent software studio based in India and serving people worldwide. It builds focused apps and browser tools for journaling, remembering, everyday routines, home health records, and caregiving.

The studio was founded in 2025 by developer and product designer Atul Chaturvedi. Its products are designed around a clear job, transparent limits, no advertising, and minimal data collection appropriate to how each product works.

PurposeLab is an online software business, not a local storefront or medical provider. Health-related products record or explain information and do not diagnose, treat, or replace professional care.

Product summaries

Zolio app icon

Zolio

A private daily journal and mood tracker for Android and iPhone. Zolio was formerly called Folio; the existing app identity, store listing, package identifier, and `/folio/` web addresses remain continuous.

Product facts and store links
Crumbs app icon

Crumbs

A capture and recall service inside WhatsApp for notes, reminders, links, photos, and voice messages. Unlike the offline-first apps, Crumbs processes and stores messages on servers so it can answer retrieval requests.

Product facts and access details
WaterWise app icon

WaterWise

An Android water logging and reminder app with one-tap logging, adjustable reminders, a home-screen widget, offline use, no account requirement, and no advertising.

Product facts and store link
BP Log app icon

BP Log

An Android app for recording readings from a separate home blood-pressure monitor, viewing trends, and preparing reports. It does not measure blood pressure and is not a medical device.

Product facts and store link
Hushly app icon

Hushly

An Android sleep-sound app for caregivers with offline playback, a timer, background controls, no account requirement, and no advertising.

Product facts and store link

Brand and product assets

PurposeLab Studio flask mark

PurposeLab Studio mark

Use the mark with enough surrounding space and do not recolour, stretch, rotate, or combine it with another logo.

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Product icons and screenshots

Each product page contains its current icon and available screenshots. Use the assets with the product name shown on that page and link coverage to the canonical product URL.

Open the product directory

Studio social image

The general social image is suitable for articles about the studio as a whole. Product-specific pages provide their own social image where one is available.

Download the studio social image

Names, links, and attribution

Use PurposeLab Studio on first reference. Credit products as being made by PurposeLab Studio. The founder's name is Atul Chaturvedi.

Use Zolio as the current product name. When historical context matters, write “Zolio, formerly Folio.” Do not change `/folio/` URLs or the Android package identifier when linking or documenting the rename.

Link to the canonical product page rather than copying a store URL from an old article. The product page maintains the current platform, price, privacy, and store information.

Media, review, or collaboration enquiry?

Use the Support page and include the publication, deadline, product, and questions. PurposeLab does not provide invented metrics, paid testimonials, or undisclosed endorsements.

Contact PurposeLab Studio