Crumbs: Your Private Second Brain on WhatsApp
The calmer upgrade to messaging yourself. Dump notes, ideas, todos, reminders, links, photos and voice, then ask for any of it back in plain language.
Crumbs mobile apps for Android & iOS are launching soon.
One Place for Everything You'd Otherwise Forget
Capture Anything, Zero Friction
Send a note, idea, or to-do the moment it strikes. No forms, no tags, no app to open, just type or speak in WhatsApp and it's saved.
Reminders That Actually Fire
"Remind me to pay rent on the 1st at 9am" or "every Monday at 9". Crumbs understands natural time and nudges you exactly when you asked.
Ask for It Back in Plain Words
"What was that restaurant Priya mentioned?" Crumbs answers only from what you actually saved. It never makes a memory up.
Voice Notes, Split Neatly
Ramble while commuting or cooking. Crumbs transcribes your voice note and separates it into clean, individual items.
Links, Photos, Tickets & Pins
Paste a URL, forward a flight ticket, share a location pin or a business card. Crumbs files it and offers a reminder when it makes sense.
Multilingual & India-First
English, Hindi, Hinglish and more. Dump and recall in whatever language feels natural, Crumbs keeps up.
Private by Design
Your words stay yours, and we are upfront about how: Crumbs runs on servers, not on your phone, and sends your content to Google Gemini to understand it. Stored encrypted, never sold, exportable and deletable whenever you want. Read the privacy policy or the terms.
Quiet & Reversible
Calm acknowledgements, no spammy chatter, easy undo. Crumbs is built for your peace of mind, not for engagement metrics.
Start Dropping Crumbs Today
Free to start and free to keep using, with a monthly limit and paid plans if you outgrow it. Open WhatsApp and send your first crumb, Crumbs catches the rest.
💬 Chat with CrumbsFrequently Asked Questions
What is Crumbs?
Crumbs is a private second brain you talk to on WhatsApp. You dump anything you want to remember, notes, ideas, todos, reminders, links, photos, voice notes, contacts, locations, and ask for it back later in plain language. It's the calmer upgrade to messaging yourself.
Do I need to install an app?
No. Crumbs works entirely inside WhatsApp, no new app to learn. A dedicated Crumbs mobile app for Android and iOS is coming soon, where the same saved items are easier to browse and connect.
Is Crumbs private?
Private, with one important caveat you should know. Unlike our other apps, Crumbs runs on servers rather than on your phone, because it has to receive your message and hand it back later. Your crumbs are stored encrypted, and the content is sent to Google's Gemini API so Crumbs can understand it, transcribe voice notes and find what you ask for. We do not sell it or use it for ads, your data is exportable and deletable at any time, and Crumbs never fabricates a memory, recall is grounded only in what you actually saved. The full detail is in the privacy policy.
What languages does Crumbs understand?
Crumbs is multilingual and India-first. It understands English, Hindi, Hinglish and many other languages, so you can dump and recall in whatever way feels natural.
Who builds Crumbs?
Crumbs is built by PurposeLab Studio, the maker of simple, privacy-first apps like Folio, WaterWise, BP Log and Hushly.
Read More
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Stop Messaging Yourself on WhatsApp: A Smarter Way to Remember Everything
Why notes-to-self fail, and how to keep the easy capture while finally fixing the memory.
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How to Build a Second Brain on WhatsApp (No New App Required)
A simple, no-setup system for capturing and recalling everything, right where you already chat.
From the blog
Stop Messaging Yourself on WhatsApp
A smarter way to remember everything you send to yourself.
How to Build a Second Brain on WhatsApp
A simple capture-and-recall system, no new app required.
"Message Yourself" Not Showing? Here's the Fix
Get the self-chat back on Android, Samsung, and iPhone, then tame it.
Also from PurposeLab
Crumbs captures what happens. Folio helps you reflect on it, a calm daily journal app that's private, offline, and pressure-free.