About PurposeLab Studio
Simple apps that respect your time, money, and privacy.
Our Mission
Too many apps are built to extract: your attention, your data, your money. We believe everyday tools should be simple, honest, and respectful. We used water reminder apps as a worked example of what that extraction actually looks like, because it is the clearest case we know of.
PurposeLab Studio builds apps for real problems. We focus on things people need every day: journaling, hydration, health tracking, baby care. Each app does one thing, does it well, and stays out of your way.
We're an indie studio based in India, building for Indian users first and the world second.
Meet the Founder
PurposeLab Studio was founded by Atul Chaturvedi, the developer behind every app here. After years of watching everyday apps fill up with ads, trackers, and subscriptions, he started PurposeLab to build the opposite, small, private, ad-free tools that do one useful thing and stay out of your way.
He designs, builds, and writes for PurposeLab from India, and reads every message that comes in. Most of the writing comes straight out of the apps, including why so many journaling apps end up making people feel guilty, which is the problem Folio was built around. Say hello on LinkedIn or email purposelab.studio@gmail.com.
Our Values
No Ads
We don't show ads. Your experience is the product, not your attention.
Privacy-First
Folio, WaterWise, BP Log and Hushly keep your data on your device, with no account and no cloud. Crumbs works inside WhatsApp, so it does process your messages to answer you. We never sell or share personal information.
Honest Pricing
The core of every app is free and stays free. Where there is a paid tier it only adds extras, and none of them charge you on a recurring basis: Folio Plus and Crumbs Pro can be paid for a period or, in Folio's case, once for life, and Hushly Premium is a single purchase.
Do One Thing Well
Each app solves one problem. No feature bloat, no unnecessary complexity.
Our Apps
Crumbs
Your private second brain on WhatsApp. Dump notes, reminders, links, photos and voice, then ask for any of it back in plain language.
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Folio
Daily journal and mood tracker. Write entries, track habits, reflect monthly. Private and offline.
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WaterWise
Water tracker with no ads. One-tap logging, smart reminders, home screen widget.
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BP Log
Blood pressure tracker. Log readings, see trends, share PDF reports with your doctor.
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Hushly
Baby sleep sounds. White noise, rain, Indian lullabies. Built for tired parents at 2am.
Learn MoreGet in Touch
Questions, feedback, or just want to say hi?
purposelab.studio@gmail.com